Social Media Management
Social Media Marketing can help your business engage with customers locally, nationally or even globally. Soodad For Information Technology will help you put together an air-tight social media strategy. You’re not only advertising directly to potential customers, but also helping them turn into business advocates who can help help promote your business online.
SOCIAL MEDIA CONSULTANCY
We use our industry knowledge, strategic vision and technical experience to help your company navigate the ever-changing world of social media, making the most of the social media channels to achieve your goals.
SOCIAL MEDIA STRATEGY DEVELOPMENT
Setting goals that correspond with your business objectives, Soodad For Information Technology develops a customized, fully-trackable and cost-effective strategy, including social media campaigns, competitions, advertising, and much more. After identifying your target audience and the social media platforms they use most, we define the key messages and suitable tone of voice for your online communications, allowing us to develop an online persona compatible with your brand identity. Once the strategy has been implemented, we continuously measure and analyze results to ensure its success.
SOCIAL MEDIA CRISIS MANAGEMENT
Soodad For Information Technology works proactively to limit speculation and negative online chatter, identifying potential crises before they have the chance to escalate and tailoring our response according to the unique circumstances of each situation. Implementing crisis management strategies devised in collaboration with our PR Consultancy Department, Soodad For Information Technology’s expert social media team is ready to leap swiftly into action, preventing damage to your brand’s reputation.
SOCIAL MEDIA TRAINING FOR CLIENTS’ IN-HOUSE TEAMS
Sharing our expertise with your team, Soodad For Information Technology provides training opportunities to your senior management and in-house marketing team, helping them to build and sustain their social media presence. From choosing the right online platforms to introducing you to the latest social media trends, we take you through the entire process, ensuring that both of our teams are in sync and ready to work for the good of your company.
ONLINE COMMUNITY MANAGEMENT
We build, grow and manage your online fan base, transforming your social media accounts into platforms from which you can promote collaboration and engagement among your target audience.
SOCIAL MEDIA CONTENT CREATION AND DEVELOPMENT
After developing a comprehensive social media strategy, we create interesting, fresh and relevant content, crafted to leave a lasting impression on online audiences. Based on our custom-devised content strategy for your company, we prepare impactful images, videos, infographics and statistics that users will want to share with their social networks, helping us to build buzz surrounding your brand, events, products and services.
ONLINE COMMUNITY MANAGEMENT AND MENTIONS MONITORING
Soodad For Information Technology’s dynamic team of community managers cultivates and engages with your online audience, building communities of fans and followers across multiple social media platforms. Meanwhile, we monitor online conversations for mentions of your brand so that we can keep you informed on what’s being said about your business, helping you gain a better understanding of your customers and providing you with insights that can be used to shape future marketing strategies.
SOCIAL MEDIA ANALYTICS AND REPORTING
Using various tools, we track your brand’s online impact, analyze social media trends and monitor user behaviors, gleaning crucial information that allows us to optimize your social media strategy and strengthen your brand’s engagement with its online audiences. By analyzing and interpreting online conversations and behaviors, Soodad For Information Technology helps you to hone your customer service and to enhance your business’ overall reputation management.
SOCIAL MEDIA ADVERTISING
We use social media’s targeted advertising capabilities to speak directly to relevant users, deploying trackable, cost-effective and impactful social media marketing campaigns to help you achieve your unique online objectives.
FACEBOOK ADVERTISING
The most popular social media platform in the MENA region, Facebook is many users’ first destination for information on the brands they care about. Facebook ads are capable of performing a myriad of functions, which Soodad For Information Technology can help you choose from based on your business’s overall goals. You can use Facebook ads to improve awareness of your brand, getting more users to see, engage with and like your Facebook page. Facebook ads can also boost people’s consideration of your material, encouraging them to visit your website, install your app, view your videos, or sign-up for your newsletter. Finally, Facebook ads can play a major role in generating conversions, helping people to take action on your website and app, benefit from your ongoing promotions, or visit your location.
TWITTER ADVERTISING
Twitter ads open your company up to new audiences, allowing you to target users based on the accounts they follow, their location, interests and more. Through its strategically developed content, Soodad For Information Technology uses Twitter ads to promote your brand, increasing website conversions and Tweet engagements while growing your follower base. In addition, Twitter ads can be used to promote specific posts or encourage specific actions, driving video views, app installations and lead generation.
INSTAGRAM ADVERTISING
Dominating the social media world in terms of greatest engagement per follower, Instagram has become a crucial complement to companies’ online presence. Instagram ads appear in the form of Sponsored Content, and can be used to increase post engagement, drive awareness, increase video views and expand the reach of your Instagram account. Meanwhile, Instagram ads can be used to encourage followers’ actions outside of the app, promoting website clicks and conversions and mobile app installation and engagement.
LINKEDIN ADVERTISING
As of October 2016, LinkedIn is home to more than 467 million working professionals. Allowing you to target users based not only on typical criteria, but also by job title and industry, LinkedIn ads occupy a unique niche in the social media advertising world, making them an ideal destination for B2B advertising and recruitment. LinkedIn ads can be delivered through sponsored content, sponsored InMail, as well as dynamic, display and text ads.
SNAPCHAT ADVERTISING
Like other social platforms, Snap has a few different advertising offerings to choose from. Depending on your goals and budget, Snapchat advertising provides different attachment types to effectively increase your ROI. Here’s a breakdown of each campaign goal that Snapchat can help you accomplish.
EVENT PROMOTION AND COVERAGE
When used correctly, social media can add an entirely new dimension to your event. Building excitement and authenticity before, during and after an event, our Social Media Department draws upon its contacts and expertise to maximize exposure and ensure impact.
ENGAGEMENT WITH SOCIAL MEDIA INFLUENCERS
Social media influencers command large online audiences, many of whom trust the referrals and recommendations of the bloggers, Tweeps and other web personalities they follow. Drawing on our extensive network of contacts, Soodad For Information Technology liaises with social media influencers on your behalf, helping you to increase exposure of your business, products and events by tapping into their networks of fans, friends and followers.