Public Relations

We develop a holistic, forward-thinking public relations strategy that not only illustrates your brand’s areas of improvement, but also presents the tangible, practical steps that must be taken to enhance your overall positioning. Our customized, multi-faceted PR strategies serve as roadmaps in our reputation management efforts, helping us engage with your clients, investors and employees, as well as governmental entities, regulatory bodies and media representatives.

With over a decade-long presence in Saudi Arabia and regional markets, Soodad For Information Technology is well-versed in the protocols and expectations of powerful entities within the public and private sector. Relying on our wide-reaching network of contacts, we are uniquely positioned to lobby the government and enhance your relationships with your stakeholders to create the familiarity and goodwill you need to generate positive results.

In times of uncertainty or hardship, Soodad For Information Technology acts as a steadying hand, working to shield your company’s reputation from harm. Soodad For Information Technology takes a proactive approach to reputation management, building up your standing in the community, allowing you to avert crises before they begin. Drawing on a long track record of supporting our clients through fatalities, strikes, staffing issues, legal challenges, environmental incidents and more, we generate crisis management plans and crisis communications to help you prevent the spread of rumors and regain control of the conversation.

Consumers gravitate toward companies that share their values, and a well-managed CSR program allows you to demonstrate your brand’s higher purpose to the public. As your team of PR consultants, Soodad For Information Technology identifies causes within your community to which your company can contribute, taking care to develop clear, implementable and impactful CSR programs that not only reflect positively on your organization, but also generate sustainable results on the ground.

While traditional marketing campaigns can be effective in promoting a single product, service or event, the development of public relations is crucial to fostering a company’s long-term market standing. Serving as a complement to marketing, public relations efforts develop brand equity and ensure a greater, longer-lasting impact.

Using various research tools, we determine the hidden perceptions of your internal and external stakeholders, discovering their honest opinions surrounding your brand. Armed with the knowledge of how your brand is truly seen, we can then craft an effective PR strategy to achieve your goals and rectify any misconceptions.

Following in-depth conversations, workshops and brainstorming sessions with your team, the PR consultants at Soodad For Information Technology pinpoint the communication goals at the heart of your brand’s mission so that they may be delivered effectively to your target audience.

We identify the different entities which affect, or are affected, by your business, projects, CSR activities and events, so that we may classify them and develop unique communication approaches tailored to each.