Digital Marketing

Search Engine Optimization (SEO)

No matter how informative and engaging your website may be, if your target audience can’t find it, it won’t result in the boost to your business that you are looking for. Through Search Engine Optimization (SEO), one of Soodad For Information Technology’s digital marketing services, we increase website traffic by organically improving your search engine results pages (SERPs) position, making your website easier to find through a simple search.

– Website Analysis : We perform regular checks to ensure that your website is running smoothly and in accordance with search engine ranking criteria, as well as to detect any weaknesses that may require attention. In addition to providing insight through a careful reading of your website analytics, Soodad For Information Technology assesses website indexing, crawlability, speed and mobile usability, identifying and addressing any technical errors, redirect issues or encoding factors.

– On-Page Optimization : Using the most commonly searched keywords in your industry, we make your website’s content readable to both users and search engines, driving traffic to your website by increasing its search engine rankings. After conducting keyword research and in-depth competition analysis, our Digital Marketing Department performs website optimization, collaborating with Soodad For Information Technology’s Strategic Content Department to draft web content that is not only SEO-friendly, but also relevant and engaging to readers.

– Off-Page Optimization : Looking beyond your organization’s website itself, we build back-links from other websites to your own in order to indicate its relevance and increase its visibility in search engine results. Providing backlink analysis, recognizing link penalty risks and identifying strong, competitive link prospects, we forge connections with other websites and search engine tools to achieve a higher SERPs position.

Search Engine Marketing (SEM)

Unlike traditional advertising, Search Engine Marketing (SEM) has the distinct advantage of allowing you to promote your website directly to your target audience through pay per click advertising, allowing you to increase website traffic and brand awareness in Saudi Arabia, the region or anywhere else you do business. Soodad For Information Technology’s Digital Marketing team is Google AdWords certified, meaning it is capable of expertly deploying and managing SEM campaigns, offering ongoing keyword development, and providing click and conversion tracking to successfully increase web traffic. Soodad For Information Technology’s SEM campaigns are completely customizable according to your organization’s budget, making them appropriate for companies of all sizes.

– Search Ads : Increase website traffic by promoting your business directly to those searching in your location for keywords relevant to your offerings through sponsored search ads, which appear as some of the first results in a Google search.

– Display Ads : Display ads, which include banner ads, leave a lasting impression, contributing to increased brand recognition and encouraging consumers to learn more about your products and services.

– Gmail Ads : These sponsored promotions appear directly within users’ Gmail inboxes and can be targeted based on a number of factors, ensuring that your communications are received by the right people.

– YouTube Ads : YouTube’s TrueView in-display and in-stream ads bring your message to the platform’s millions of users, who spend extended periods of time searching and viewing videos on the website.

Mobile Marketing

At the close of 2016, the total number of mobile-broadband subscriptions worldwide was estimated at 3.6 billion. Mobile Marketing is a unique digital marketing service in that it allows us to tap into these audiences while they’re on the go, promoting our clients’ products and services to mobile users through mobile search ads, in-app ads and app download ads. Carefully managing each mobile marketing campaign from the conception phase to its conclusion, Soodad For Information Technology’s digital marketing services include the creation of Mobile Ads, identification of relevant searches and applications for them to run on, and monitoring of clicks and conversions to guarantee optimal performance. Using Google’s mobile advertising platform, AdMob, we create ads compatible with both Apple and Android applications.

Web Development

In today’s digital-centric world, an attractive, functional website is crucial to your organization’s credibility, acting as your target audience’s leading source for information on your services, products and events. Performing both frontend and backend Web Development – including everything from coding and programming to graphic design and attractive web content – Soodad For Information Technology creates easy-to-use, technically-sound websites, providing your brand with an ideal platform from which to communicate with online audiences.